Mathlete Marketing Blog
Welcome to the Mathlete blog — your go-to resource for startup marketing knowledge without the jargon.
Whether you’re a founder doing it all yourself or a small team looking to grow smarter, this blog breaks down real-world tactics you can actually use.
No fluff. No hacks. Just solid marketing advice that works.
Lead Generation 101: How to Fill Your Funnel Without Burning Cash
When you’re building a startup, every dollar counts — and lead generation can feel like the fastest way to watch that money disappear. Paid ads, big campaigns, expensive tools… they add up quickly. The good news? You can bring in qualified leads without burning...
Automated Email Series: Where to Start and What to Send
Automation sounds big. Complex. Like something you only do when you’ve got a full marketing team, a giant CRM stack, and someone with “Lifecycle Marketing Manager” in their title. But here’s the truth:Automated email series can be one of the simplest and...
3 Signs Your Email Program Needs a Reset (and What to Do About It)
Email is still one of the most powerful marketing channels you’ve got. It’s personal, it’s direct, and unlike social media, you actually own the audience.But here’s the thing: even a solid email program can start to lose its edge. Open rates slip. Clicks slow down....
How Founders Can Delegate Marketing Without Losing Control of the Message
In the beginning, every piece of marketing had your voice all over it.The headlines, the emails, the scrappy launch tweets — all written by you. It made sense. You knew the product best. You were the brand. But now? Your time is pulled in a dozen directions. Investor...
Fractional CMO vs. Full-Time Hire: Which Is Right for Your Startup?
There’s a point in every startup’s life when the “we’ll figure out marketing later” approach starts to hurt. Maybe your product is ready to sell, but traction feels slow. Maybe you’ve tried ads, social posts, or a few PR pushes, but nothing is working together. Or...
Do You Sound Like Every Other Startup? How to Find Your Brand Voice
Let’s be real:Too many startups sound like they were written by a VC-bot. “We’re disrupting X.”“Innovative. Seamless. Scalable.”“Built for the future of [insert industry here].” If your homepage sounds like a pitch deck, and your emails sound like they were borrowed...
Low-Budget Demand Gen Tactics That Actually Work
Demand generation doesn’t have to mean big spending. You don’t need giant campaigns or fancy tools. If you’re a founder or running a lean team, you can still spark demand without draining your budget. Here’s how to build momentum, attract interest, and win early...
Welcome Emails That Work: How to Onboard New Customers with Style
Let’s talk about one of the most ignored, underutilized, high-impact assets in your marketing stack: The welcome email. It’s the email with the highest open rate you’ll ever send.It’s also the one most startups rush through, overcomplicate, or forget to send at all....
The Basic Marketing Setup Every Startup Should Have
Starting a company is hard. Getting the word out shouldn’t be. If you’re a founder without a marketing team (or budget), the good news is: you don’t need a massive strategy to make your business look real, feel trustworthy, and start attracting the right people. You...
Why Your Startup’s Best Marketing Tool Might Be Email (Yes, Still)
Let’s be honest: email isn’t sexy. It’s not the latest growth hack. It’s not some viral social post. It’s not AI-generated content with 5 CTA buttons and a TikTok trend baked in. But email?Email works.And for startups, it might just be your most valuable,...
From Vision to Visibility: Translating Your Founder Pitch into Marketing Strategy
You know exactly what you’re building. You’ve pitched it to investors, advisors, maybe even a few early customers. You’ve got your why, your edge, and your vision down cold. But here’s the catch: Just because your pitch is clear doesn’t mean your marketing is. What...
When to Hire Your First Marketer (and What to Look For)
Founders wear a lot of hats. But when it comes to marketing, you can’t (and shouldn’t) do it all forever. If you're juggling email copy, social content, and SEO on top of running your business, it might be time to rethink how you're handling growth. A smart startup...
Startup Marketing for the Marketing-Resistant
Hate marketing? You’re not alone. This guide breaks down the essential startup marketing moves every founder should make — without the fluff or complexity.