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Welcome Emails That Work: How to Onboard New Customers with Style

Welcome Emails That Work: How to Onboard New Customers with Style

by Margaret Hamner | Jul 15, 2025 | Blog, Startup Marketing

Let’s talk about one of the most ignored, underutilized, high-impact assets in your marketing stack: The welcome email. It’s the email with the highest open rate you’ll ever send.It’s also the one most startups rush through, overcomplicate, or forget to send at all....
The Basic Marketing Setup Every Startup Should Have

The Basic Marketing Setup Every Startup Should Have

by Margaret Hamner | Jul 8, 2025 | Blog, Founder, Startup Marketing

Starting a company is hard. Getting the word out shouldn’t be. If you’re a founder without a marketing team (or budget), the good news is: you don’t need a massive strategy to make your business look real, feel trustworthy, and start attracting the right people. You...
Why Your Startup’s Best Marketing Tool Might Be Email (Yes, Still)

Why Your Startup’s Best Marketing Tool Might Be Email (Yes, Still)

by Margaret Hamner | Jul 1, 2025 | Blog, Startup Marketing

Let’s be honest: email isn’t sexy. It’s not the latest growth hack. It’s not some viral social post. It’s not AI-generated content with 5 CTA buttons and a TikTok trend baked in. But email?Email works.And for startups, it might just be your most valuable,...
From Vision to Visibility: Translating Your Founder Pitch into Marketing Strategy

From Vision to Visibility: Translating Your Founder Pitch into Marketing Strategy

by Margaret Hamner | Jun 24, 2025 | Blog, Startup Marketing

You know exactly what you’re building. You’ve pitched it to investors, advisors, maybe even a few early customers. You’ve got your why, your edge, and your vision down cold. But here’s the catch: Just because your pitch is clear doesn’t mean your marketing is. What...
When to Hire Your First Marketer (and What to Look For)

When to Hire Your First Marketer (and What to Look For)

by Margaret Hamner | Jun 17, 2025 | Blog, Startup Marketing

Founders wear a lot of hats. But when it comes to marketing, you can’t (and shouldn’t) do it all forever. If you’re juggling email copy, social content, and SEO on top of running your business, it might be time to rethink how you’re handling growth. A smart startup...
Startup Marketing for the Marketing-Resistant

Startup Marketing for the Marketing-Resistant

by Margaret Hamner | Jun 9, 2025 | Blog, Founder, Startup Marketing

You didn’t start your company to become a marketing expert. You built it to solve a problem, launch a product, or bring something better into the world. But like it or not, startup marketing is part of the job — especially in the early days, before you have a team....
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Recent Posts

  • Automated Email Series: Where to Start and What to Send
  • 3 Signs Your Email Program Needs a Reset (and What to Do About It)
  • How Founders Can Delegate Marketing Without Losing Control of the Message
  • Fractional CMO vs. Full-Time Hire: Which Is Right for Your Startup?
  • Do You Sound Like Every Other Startup? How to Find Your Brand Voice

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