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How Founders Can Delegate Marketing Without Losing Control of the Message

How Founders Can Delegate Marketing Without Losing Control of the Message

by Margaret Hamner | Sep 17, 2025 | Blog, Founder, Startup Marketing

In the beginning, every piece of marketing had your voice all over it.The headlines, the emails, the scrappy launch tweets — all written by you. It made sense. You knew the product best. You were the brand. But now? Your time is pulled in a dozen directions. Investor...
Fractional CMO vs. Full-Time Hire: Which Is Right for Your Startup?

Fractional CMO vs. Full-Time Hire: Which Is Right for Your Startup?

by Margaret Hamner | Aug 20, 2025 | Blog, Founder, Startup Marketing

There’s a point in every startup’s life when the “we’ll figure out marketing later” approach starts to hurt. Maybe your product is ready to sell, but traction feels slow. Maybe you’ve tried ads, social posts, or a few PR pushes, but nothing is working together. Or...
Do You Sound Like Every Other Startup? How to Find Your Brand Voice

Do You Sound Like Every Other Startup? How to Find Your Brand Voice

by Margaret Hamner | Jul 29, 2025 | Blog, Startup Marketing

Let’s be real:Too many startups sound like they were written by a VC-bot. “We’re disrupting X.”“Innovative. Seamless. Scalable.”“Built for the future of [insert industry here].” If your homepage sounds like a pitch deck, and your emails sound like they were borrowed...
Low-Budget Demand Gen Tactics That Actually Work

Low-Budget Demand Gen Tactics That Actually Work

by Margaret Hamner | Jul 22, 2025 | Blog, Startup Marketing

Demand generation doesn’t have to mean big spending. You don’t need giant campaigns or fancy tools. If you’re a founder or running a lean team, you can still spark demand without draining your budget. Here’s how to build momentum, attract interest, and win early...
Welcome Emails That Work: How to Onboard New Customers with Style

Welcome Emails That Work: How to Onboard New Customers with Style

by Margaret Hamner | Jul 15, 2025 | Blog, Startup Marketing

Let’s talk about one of the most ignored, underutilized, high-impact assets in your marketing stack: The welcome email. It’s the email with the highest open rate you’ll ever send.It’s also the one most startups rush through, overcomplicate, or forget to send at all....
The Basic Marketing Setup Every Startup Should Have

The Basic Marketing Setup Every Startup Should Have

by Margaret Hamner | Jul 8, 2025 | Blog, Founder, Startup Marketing

Starting a company is hard. Getting the word out shouldn’t be. If you’re a founder without a marketing team (or budget), the good news is: you don’t need a massive strategy to make your business look real, feel trustworthy, and start attracting the right people. You...
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Recent Posts

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