Content Marketing Icon

Content Marketing That Connects and Converts

Content shouldn’t just fill space—it should drive real results. At Mathlete Marketing, we help startups and small businesses build a content strategy that attracts the right audience, supports your brand, and drives growth.

From blog writing to creating high-converting lead magnets, we make your content work harder—so you don’t have to.

Build Content That Works Harder

A strong content strategy starts with understanding your audience and your goals. We’ll help you:

  • Map content to each stage of the buyer journey
  • Choose the right formats for your audience (blog posts, guides, newsletters, and more)
  • Focus on quality over quantity to make every piece count

Smart content isn’t about doing more. It’s about doing it right.

Blogging With a Purpose

Good blog writing builds trust, drives traffic, and strengthens your brand. We’ll help you:\

  • Plan blog topics that match your SEO and business goals
  • Write posts that inform, engage, and convert
  • Maintain a consistent publishing schedule without overwhelming your team

Your blog can be more than a nice-to-have—it can be a growth engine.

Email Newsletters and Lead Magnets

Your content doesn’t stop at blog posts. We also help startups and small businesses:

  • Create email newsletter content that builds loyalty and drives action
  • Develop high-value lead magnets like ebooks, guides, and checklists
  • Grow your email list with content your audience actually wants

Content can (and should) help you turn visitors into subscribers—and subscribers into customers.

Strategic Content Planning for Small Teams

Small team? No problem. We’ll help you:

  • Build a scalable, sustainable content strategy
  • Set realistic goals and timelines
  • Align messaging across your website, social media, and campaigns

Content should work for you—not the other way around.

Need Help With Your Content?

Ready to build a content strategy that attracts, converts, and grows with you? Let’s talk about creating content that makes a real difference.

Frequently Asked Questions

Why is content strategy important for startups?

A strong content strategy helps startups focus their resources, attract the right audience, and build lasting customer relationships without wasting time or budget.

 

What makes great blog writing?

Effective blog writing is clear, valuable, and focused on your audience’s needs. It should educate, engage, and move readers closer to taking action.

 

What are lead magnets, and why do I need them?

Lead magnets are valuable resources (like guides, checklists, or ebooks) offered in exchange for contact information. They help build your email list and nurture leads into customers.

Build Smarter Content That Drives Results.

Create a content strategy that attracts your audience, strengthens your brand, and grows your business.

Let’s Talk ➔

Recent Content Marketing Work Examples

Indirect Spend eBook

eBook to help Sustainability professionals understand how to make their Indirect Spend more sustainable

Wrote content

EFX Content Marketing Whitepaper

Speaking Procurement's Language eBook

eBook to help Sustainability professionals better understand how to work with their Procurement teams.

Wrote content, designed, and published

Beginning with Scope 3 eBook

eBook to help professionals learn how to get started on Scope 3 emissions reduction efforts

Wrote content, designed, and published

Flagship Email Newsletter

Monthly customer email newsletter designed to build a rapport with and educate existing customer base

Curated, Designed, Produced, and Distributed

Monthly Newsletter

Monthly email newsletter for customers and subscribers

Wrote, Curated, Designed, Produced, and Distributed

EFX Content Marketing Whitepaper

CSRD & Supply Chain Sustainability: What You Need to Know

Blog post for SupplyShift blog

Edited, designed, and published

How Should Supply Chain Managers be Thinking About Circularity?

Blog post for SupplyShift blog

Edited, designed, and published

Nine Tips for Engaging Procurement Teams in Your Sustainability Journey

Blog post for SupplyShift blog

Edited, designed, and published

EFX Content Marketing Whitepaper

5 Smart Procurement Strategies Every Hotel Should Use

Blog post for Lilo blog

Researched, wrote, and published

Navigating Rising Costs: The Impact of Tariffs on US Hotels

Blog Post for Lilo blog

Researched, wrote, and published

Celebrating Women in Hospitality

Blog post for Lilo blog

Researched, wrote, and published

Customer Success Story

How a client hotel cut procurement time by 75%

Researched, wrote, and published

Customer Success Story

Story of client company who experienced success on the platform

Rewrote to reflect changed circumstances and published