Email Marketing That Actually Works
Email is still one of the highest-ROI tools in your marketing stack—but only when it’s done right. At Mathlete Marketing, we help startups and small businesses build smarter email marketing programs that drive real engagement, nurture customer relationships, and fuel sustainable growth.
Whether you’re just getting started or want to level up your campaigns, we create a strategy that works for your goals—and your audience.
Strategy First. Tactics That Follow.
Every strong email marketing program starts with a smart, focused strategy. We’ll work with you to:
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Build a clear email strategy tied to your business objectives
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Create a messaging calendar that keeps communication consistent
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Design content that speaks to each stage of the customer journey
Good emails don’t just happen. They’re planned.
Build, Automate, and Grow
Scaling your email program means working smarter—not just sending more. We’ll help you:
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Set up email automation to welcome, nurture, and re-engage customers
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Personalize content based on audience behavior and preferences
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Automate smart campaigns that feel timely, relevant, and human
Great email marketing meets your customers exactly where they are—without overwhelming your team.
What Makes a Great Email Program
Successful email marketing goes beyond high open rates. We focus on:
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Crafting subject lines that drive action
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Testing and optimizing for real results
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Tracking performance beyond opens—looking at engagement, conversions, and loyalty
You’ll get more than a report—you’ll get a roadmap for constant improvement.
Experience That Drives Better Results
With decades of experience in digital marketing, we know what it takes to build high-performing email marketing programs. Whether you’re looking for platform recommendations, campaign management, or expert support (yes, we also offer Mailchimp expert services if needed), we can help you grow with confidence.
Ready to Improve Your Email Marketing?
Need better results from your email marketing? Let’s build a smarter program that connects with your audience—and keeps your business growing.
Frequently Asked Questions
Why is email marketing important for startups and small businesses?
Email marketing builds customer relationships, drives sales, and nurtures loyalty—all at a lower cost compared to most other marketing channels.
What’s the difference between email strategy and email automation?
Email strategy is the big-picture plan for reaching your audience with the right message at the right time. Email automation makes it happen automatically based on customer actions or timing triggers.
Can Mathlete Marketing help manage different email platforms?
Yes! We work across a range of platforms—from Mailchimp to HubSpot to ActiveCampaign—to design and manage email marketing programs that fit your business.
Smarter Email Marketing Starts Here.
Build an email program that connects with your audience, nurtures customer relationships, and supports long-term growth.
Let’s Talk ➔Work Examples
Email Campaigns
Event Support Series
Managed multiple ongoing email campaigns to support Mailchimp’s event strategy.
Digital Meeting Maker Campaign
Managed an email campaign that directed leads to a landing page where they could request meetings with our Sales team. This initiative successfully encouraged prospects to connect with us, generating valuable leads and fostering new business opportunities.
"What's New" Newsletter
Concieved of, developed, and deployed Mailchimp’s inaugural monthly product update newsletter to insure our customer base was familiar with new features and other improvements.
Monthly Customer & Subscriber Email Newsletter
Curated, designed, produced, and deployed SupplyShift’s monthly customer newsletter that combined original and curated content.
Monthly Flagship Email Newsletter
As our email strategy matured, concieved of, developed, and deployed Mailchimp’s inaugural monthly customer content newsletter, comprised of product information interwoven with links to knowledge assets.
Automated Email Nurtures
Product Launch Nurture
Developed and deployed multi-branch automated email nurture supporting the launch of a new product
Email Nurtures
A series of email nurture campaigns designed to engage prospects over time. By delivering relevant content and personalized messaging at each stage of the buyer’s journey, these campaigns helped build relationships, increased engagement, and guided leads toward conversion.
Industry-Based Prospect Nurture
An email nurture campaign developed to provide knowledge-based content to prospects to build trust and establish a rapport.
Welcome Nurture
Developed and deployed automated email nuture campaign to welcome and onboard new Mailchimp customers
Customer Lifecycle Nurture
Developed and deployed a comprehe sive automated email nurture program to communicate with customers and keep them engaged throughout their lifecycle
BDR Cadence Partially Automated Nurture
Nurture campaign that supported BDR efforts through a partially automated sequence of touchpoints. Approach combined automated messaging with personalized outreach, helping to engage prospects more effectively and move them through the sales funnel.
Thoughtful Email Nurture
Developed an automated email nurture program structure to avoid email fatigue, triggering off of the recipient’s demonstrated prior interest
Competitive Takeaway Email Nurture
Nurture targeted at current users of competitors’ platforms. Composed of 7 emails, each offering a knowledge asset providing information to make it easier to switch providers. Especially used to target competitors whose customers showed dissatisfaction
Email Marketing Workshops
CallRail Bootcamp - Email Marketing Basics
Need a basic understanding of email? Margaret gets you started with her workshop featured in CallRail’s 2019 Digital Marketing Online Bootcamp.
Ulule and Bank of the West - Intro to Email Marketing
Margaret’s workshop on email basics, part of an online series produced by Canadian company Ulule and Bank of the West to train new small businesses on marketing essentials.