Example Style Guide

Style & Voice Guide

Welcome to the Example Company style guide, created specifically for our employees and vendors. The purpose of this guide is to help us write clear and consistent content across teams and channels. We understand that writing for a company can be challenging, which is why we’ve created this guide to assist you in your efforts.

Introduction

• This guide goes beyond basic grammar and style points, and is not traditional in format or content. We understand that sometimes, breaking a few grammar rules can lead to greater clarity and practicality in our writing. Our goal is to ensure that our content is easy to understand and visually pleasing, while also maintaining a professional tone.
• We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. This will help you quickly find the information you need when working on a specific project or document.

Tone and Voice

• The first section of the guide covers our tone and voice, which is essential for maintaining consistency across all of our communications. We want our content to be approachable, professional, and informative.

Grammar and Punctuation

• We also have a section on grammar and punctuation, which goes beyond the traditional rules and focuses on practicality and clarity.

Formatting and Layout

• The next section covers formatting and layout, which is important for making sure our content is easy to read and visually pleasing. We’ll show you how to use headings, subheadings, and bullet points to break up long blocks of text, as well as how to use images and other media to enhance your content.

SEO and Keywords

• We also have a section on SEO and keywords, which will help you optimize your content for search engines. This will help our company’s content to be more visible and reach a wider audience.

Social Media

• Lastly, we have a section on social media, which will guide you on how to create engaging content for our social media platforms and how to interact with our followers.

We hope that this guide will be a valuable resource for you as you write for Example Company. If you have any questions or need further assistance, please don’t hesitate to reach out to our team. We are here to support you in your writing efforts and ensure that our company’s content is the best it can be.

This guide has been adapted from content originally created by Mailchimp. The content is being reused with Mailchimp’s permission under the Creative Commons Attribution-NonCommercial 4.0 International Public License.